Blog

You Are Here:

Attracting the right talent to your business

Posted on | Posted in Businesses, Recruitment

Wote Street People is a recruitment agency in Basing View that holds a peer group once a quarter for anyone at the coal face of hiring and firing for jobs in Basingstoke and the surrounding area. The group consists of owner/managers, HR professionals, lawyers, line managers and business consultants.

These are not formal presentation meetings; they’re more like a self-help group for Basingstoke employers. We choose a topic for discussion, feel each other’s pain and hopefully come up with some ideas and solutions to help one another.

One recent topic was ‘Attracting talent to your brand’.  Rather than playing the lottery of job adverts, we all agreed that it would be better if candidates were lining up to be employed by our respective companies simply because they’ve heard positive things about working for us.

Heard it on the grapevine…

Here at Wote Street People, we measure how people find us and ask why they made that initial contact.  41% of people contacted us because they had heard good things about us, compared to 18% who had seen a job advert that they wanted to apply for.

What can potential employees find out about your company? And what do current and ex-staff say? One undisputed universal fact is that people talk, for better or for worse.  As a nation, we do seem to be getting better at complaining and with the advancement of social media, we can complain about anything to anyone at the press of button.  Be aware that websites like www.glassdoor.co.uk  also allow people to review and rate their workplace – and it’s all public.

Don’t be an empty shop front

Candidates are certainly becoming more and more savvy when asking themselves, “where do I want to work?”. But to turn that question around: what qualities are you looking to attract? During our peer group discussion, it became apparent that the right attitude and integrity were high on everyone’s list. But to simply ask for those qualities in a job advert might sound vague.

What we say about our brands in the wider world must be backed up with substance; we can’t just be an empty shop front.  And we’re not just talking about offering benefits like health and pensions; it’s got to be cultural. As a recruitment agency in Basing View, some of the questions we often hear are “can you offer flexible working?” and “is the company award winning?”.

More than just a mission statement

Identify what your company needs, otherwise how can you translate it to your potential employees? Achieve this level of company self-actualisation with communication; practice what you preach.  Don’t spend hours thinking up glib, meaningless mission statements, just show people the reasons why your business is a great place to work.  Be honest, be open.

One example is Apple.  When you walk in to an Apple store, it reflects what it might be like to work there.  If that environment intimidates or bores you – you wouldn’t apply for a job with them, but if you love the Apple brand and their products – you’d head straight home to refine your CV.

So, when you’re recruiting for jobs in Basingstoke, get the personality of your company across. Show candidates the true flavour of your company so that the right ones naturally head your way and you deter those that aren’t a good match – saving you time and money.

Need help attracting the right kind of talent for your business? Or want to know more about our peer group? Wote Street People is a recruitment agency in Basing View and we’re here to help you find the right staff, the smart way. Call us on 01256 799127.

1

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts
04 Sep 2017

Get the best staff with flexible working

Flexible working brings a more diverse pool of candidates – and could they be so wrong they’re right, like chocolate covered pork scratchings? Honestly, it’s a thing!  Belgian chocolate pork scratchings – it works because it is like “salted caramel on steroids”. It’s that whole salt/sweet combo but taken to another level, you first get[…..]

Latest Posts
30 Aug 2017

Back to school, back to work – temping and part time jobs in Basingstoke

Summer came in like a lion and fizzled out like a camp fire made out of damp wood.  It appears that Autumn is upon us already. It definitely has its advantages other than the chance to kick our way through oceans of leaves & smell the woodsmoke of bonfires; it’s often the time to think[…..]

Latest Posts
17 Jul 2017

#ThisGirlCan? This girl did – inspiration from Jane Austen

”A large income is the best recipe for happiness I ever heard of”’ –  Jane Austen The 7th of July was the 200th anniversary of the death of Hampshire’s greatest author – Jane Austen.  Here was truly a woman ahead of her time.  In an era where very few women had the opportunity to vote,[…..]

Latest Posts
19 Jun 2017

Wote Street People get Pretty Muddy for Cancer Research

It all started 2 years ago, when Madelaine took part in the Brutal 10k as part of our 25th Anniversary celebrations (celebrations?? Well, we decided to raise money for Basingstoke Consortium as a way of celebrating). The rest of the team went along on a cold Saturday November morning to watch Mad go through hell.[…..]

Latest Posts
24 May 2017

Hello? Is it me you’re looking for?

There’s nothing more annoying than registering for job vacancies in Basingstoke with a recruitment agency and then not hearing anything.  Why does this happen? Distractions.  Anything from temporary requirements to vacancies that don’t match your particular skills.  Before we go any further, this isn’t a list of excuses. As an industry, we should respect our[…..]