Blog

You Are Here:

Attracting the right talent to your business

Posted on | Posted in Businesses, Recruitment

Wote Street People is a recruitment agency in Basing View that holds a peer group once a quarter for anyone at the coal face of hiring and firing for jobs in Basingstoke and the surrounding area. The group consists of owner/managers, HR professionals, lawyers, line managers and business consultants.

These are not formal presentation meetings; they’re more like a self-help group for Basingstoke employers. We choose a topic for discussion, feel each other’s pain and hopefully come up with some ideas and solutions to help one another.

One recent topic was ‘Attracting talent to your brand’.  Rather than playing the lottery of job adverts, we all agreed that it would be better if candidates were lining up to be employed by our respective companies simply because they’ve heard positive things about working for us.

Heard it on the grapevine…

Here at Wote Street People, we measure how people find us and ask why they made that initial contact.  41% of people contacted us because they had heard good things about us, compared to 18% who had seen a job advert that they wanted to apply for.

What can potential employees find out about your company? And what do current and ex-staff say? One undisputed universal fact is that people talk, for better or for worse.  As a nation, we do seem to be getting better at complaining and with the advancement of social media, we can complain about anything to anyone at the press of button.  Be aware that websites like www.glassdoor.co.uk  also allow people to review and rate their workplace – and it’s all public.

Don’t be an empty shop front

Candidates are certainly becoming more and more savvy when asking themselves, “where do I want to work?”. But to turn that question around: what qualities are you looking to attract? During our peer group discussion, it became apparent that the right attitude and integrity were high on everyone’s list. But to simply ask for those qualities in a job advert might sound vague.

What we say about our brands in the wider world must be backed up with substance; we can’t just be an empty shop front.  And we’re not just talking about offering benefits like health and pensions; it’s got to be cultural. As a recruitment agency in Basing View, some of the questions we often hear are “can you offer flexible working?” and “is the company award winning?”.

More than just a mission statement

Identify what your company needs, otherwise how can you translate it to your potential employees? Achieve this level of company self-actualisation with communication; practice what you preach.  Don’t spend hours thinking up glib, meaningless mission statements, just show people the reasons why your business is a great place to work.  Be honest, be open.

One example is Apple.  When you walk in to an Apple store, it reflects what it might be like to work there.  If that environment intimidates or bores you – you wouldn’t apply for a job with them, but if you love the Apple brand and their products – you’d head straight home to refine your CV.

So, when you’re recruiting for jobs in Basingstoke, get the personality of your company across. Show candidates the true flavour of your company so that the right ones naturally head your way and you deter those that aren’t a good match – saving you time and money.

Need help attracting the right kind of talent for your business? Or want to know more about our peer group? Wote Street People is a recruitment agency in Basing View and we’re here to help you find the right staff, the smart way. Call us on 01256 799127.

1

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts
19 Oct 2018

Time’s up on discrimination: top tips for becoming a more inclusive employer

Unless you’ve been living on Mars, you’ll be aware that gender bias is a hot topic right now. Equality in the workplace is under greater scrutiny than ever before, industry-wide. The spotlight is shining on businesses to change how they recognise gender and to improve opportunities – for everybody. Implicit gender bias within the recruitment[…..]

Latest Posts
05 Oct 2018

Taking action on mental health and wellbeing in the workplace

October 10th, 2018 marks World Mental Health Day, providing another opportunity for all of us to tackle the stigma around mental health at work; opening the discussion around what more can be done to make mental health and wellbeing a higher priority for employers of full-time and part-time jobs in Basingstoke. The theme of this[…..]

Latest Posts
24 Sep 2018

New research shows that 40% of employers believe office perks reduce employee stress

Wellbeing in the workplace is regularly making the news headlines. More and more smart employers recruiting for jobs in Basingstoke are asking us how they can create a healthier office space that will attract top talent to their business – and help retain valued employees. More than just a pay check In our previous blog[…..]

Latest Posts
24 Sep 2018

Want to know the secret to retaining staff?

So, you’ve found the ideal people to work for your company, provided ongoing training, awarded pay increases and bonuses, improved your benefits…yet still they keep moving on. Sound all too familiar? You’re not alone. With unemployment is at a record low, many employers across the UK are trying harder than ever to hold on to[…..]

Latest Posts
29 Aug 2018

You never know where a temp job might take your career

Sixteen years ago, I was doing a temping job as a receptionist when the owner of the agency approached me to see if I fancied a go at recruitment. Always open to opportunity, I said yes.  Here we are 16 years later and I’m the Operations Director at Wote Street People.  Now, I could tell[…..]