Blog

You Are Here:

Attracting the right talent to your business

Posted on | Posted in Businesses, Recruitment

Wote Street People is a recruitment agency in Basing View that holds a peer group once a quarter for anyone at the coal face of hiring and firing for jobs in Basingstoke and the surrounding area. The group consists of owner/managers, HR professionals, lawyers, line managers and business consultants.

These are not formal presentation meetings; they’re more like a self-help group for Basingstoke employers. We choose a topic for discussion, feel each other’s pain and hopefully come up with some ideas and solutions to help one another.

One recent topic was ‘Attracting talent to your brand’.  Rather than playing the lottery of job adverts, we all agreed that it would be better if candidates were lining up to be employed by our respective companies simply because they’ve heard positive things about working for us.

Heard it on the grapevine…

Here at Wote Street People, we measure how people find us and ask why they made that initial contact.  41% of people contacted us because they had heard good things about us, compared to 18% who had seen a job advert that they wanted to apply for.

What can potential employees find out about your company? And what do current and ex-staff say? One undisputed universal fact is that people talk, for better or for worse.  As a nation, we do seem to be getting better at complaining and with the advancement of social media, we can complain about anything to anyone at the press of button.  Be aware that websites like www.glassdoor.co.uk  also allow people to review and rate their workplace – and it’s all public.

Don’t be an empty shop front

Candidates are certainly becoming more and more savvy when asking themselves, “where do I want to work?”. But to turn that question around: what qualities are you looking to attract? During our peer group discussion, it became apparent that the right attitude and integrity were high on everyone’s list. But to simply ask for those qualities in a job advert might sound vague.

What we say about our brands in the wider world must be backed up with substance; we can’t just be an empty shop front.  And we’re not just talking about offering benefits like health and pensions; it’s got to be cultural. As a recruitment agency in Basing View, some of the questions we often hear are “can you offer flexible working?” and “is the company award winning?”.

More than just a mission statement

Identify what your company needs, otherwise how can you translate it to your potential employees? Achieve this level of company self-actualisation with communication; practice what you preach.  Don’t spend hours thinking up glib, meaningless mission statements, just show people the reasons why your business is a great place to work.  Be honest, be open.

One example is Apple.  When you walk in to an Apple store, it reflects what it might be like to work there.  If that environment intimidates or bores you – you wouldn’t apply for a job with them, but if you love the Apple brand and their products – you’d head straight home to refine your CV.

So, when you’re recruiting for jobs in Basingstoke, get the personality of your company across. Show candidates the true flavour of your company so that the right ones naturally head your way and you deter those that aren’t a good match – saving you time and money.

Need help attracting the right kind of talent for your business? Or want to know more about our peer group? Wote Street People is a recruitment agency in Basing View and we’re here to help you find the right staff, the smart way. Call us on 01256 799127.

1

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts
22 Dec 2020

How the pandemic made me a better boss in 2020

We won’t forget 2020 in a hurry. A tragic pandemic. Lockdowns. Unprecedented economic catastrophe. Has there been anything positive? Well, actually, yes! Behind every cloud is a silver lining, as they say. Especially when you resolve to see the glass as half full, not as half empty – as I always try to do. What[…..]

Latest Posts
10 Dec 2020

Don’t be a Scrooge! Pay your suppliers on time this Christmas

Let’s begin this blog with a short story… One cold Christmas, Scrooge forgets to pay his suppliers on time… Three ghosts visit him – the Ghosts of Christmas Past, Christmas Present, and Christmas Future. The Ghost of Christmas Past takes Scrooge on a journey through inboxes filled with unread repeat requests for payment. Then, the[…..]

Latest Posts
11 Nov 2020

Staying cyber-safe when working from home – Guest blog by Fiona Kent, Marketing Manager at InfoSec Partners

Many businesses had to quickly put measures in place to enable staff to work at home during the COVID-19 lockdown and for the majority, remote working is set to become the new normal for the foreseeable future. As such, the lines between work and home life have become increasingly blurred, more fluid, some may say,[…..]

Latest Posts
02 Nov 2020

Let’s celebrate Menopause – Guest blog by Clare Davis of Nova Associates

“I am grateful to be a woman. I must have done something great in another life”. Maya Angelou. Why do people shy away from the topic of menopause with their loved ones?   Are you between the age of 45 and 55? Do you realise this is when menopause occurs for the majority of women, one in[…..]

Latest Posts
29 Oct 2020

Mind the gap? Not when it comes to CVs…

When sifting through CVs to recruit for jobs in Basingstoke, a significant gap in a candidate’s employment history might glare at you like a red light. Did they leave a job abruptly with no new role to go to? Why? Are they fickle? Lazy? Hard to get along with? Maybe they were sacked? These are[…..]