Blog

You Are Here:

Attracting the right talent to your business

Posted on | Posted in Businesses, Recruitment

Wote Street People is a recruitment agency in Basing View that holds a peer group once a quarter for anyone at the coal face of hiring and firing for jobs in Basingstoke and the surrounding area. The group consists of owner/managers, HR professionals, lawyers, line managers and business consultants.

These are not formal presentation meetings; they’re more like a self-help group for Basingstoke employers. We choose a topic for discussion, feel each other’s pain and hopefully come up with some ideas and solutions to help one another.

One recent topic was ‘Attracting talent to your brand’.  Rather than playing the lottery of job adverts, we all agreed that it would be better if candidates were lining up to be employed by our respective companies simply because they’ve heard positive things about working for us.

Heard it on the grapevine…

Here at Wote Street People, we measure how people find us and ask why they made that initial contact.  41% of people contacted us because they had heard good things about us, compared to 18% who had seen a job advert that they wanted to apply for.

What can potential employees find out about your company? And what do current and ex-staff say? One undisputed universal fact is that people talk, for better or for worse.  As a nation, we do seem to be getting better at complaining and with the advancement of social media, we can complain about anything to anyone at the press of button.  Be aware that websites like www.glassdoor.co.uk  also allow people to review and rate their workplace – and it’s all public.

Don’t be an empty shop front

Candidates are certainly becoming more and more savvy when asking themselves, “where do I want to work?”. But to turn that question around: what qualities are you looking to attract? During our peer group discussion, it became apparent that the right attitude and integrity were high on everyone’s list. But to simply ask for those qualities in a job advert might sound vague.

What we say about our brands in the wider world must be backed up with substance; we can’t just be an empty shop front.  And we’re not just talking about offering benefits like health and pensions; it’s got to be cultural. As a recruitment agency in Basing View, some of the questions we often hear are “can you offer flexible working?” and “is the company award winning?”.

More than just a mission statement

Identify what your company needs, otherwise how can you translate it to your potential employees? Achieve this level of company self-actualisation with communication; practice what you preach.  Don’t spend hours thinking up glib, meaningless mission statements, just show people the reasons why your business is a great place to work.  Be honest, be open.

One example is Apple.  When you walk in to an Apple store, it reflects what it might be like to work there.  If that environment intimidates or bores you – you wouldn’t apply for a job with them, but if you love the Apple brand and their products – you’d head straight home to refine your CV.

So, when you’re recruiting for jobs in Basingstoke, get the personality of your company across. Show candidates the true flavour of your company so that the right ones naturally head your way and you deter those that aren’t a good match – saving you time and money.

Need help attracting the right kind of talent for your business? Or want to know more about our peer group? Wote Street People is a recruitment agency in Basing View and we’re here to help you find the right staff, the smart way. Call us on 01256 799127.

1

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts
07 Jun 2018

Proud of our community champion and awards finalist

Maxine Hart, Operations Director at Wote Street People, made the finals of the recent Place to Be Proud of Awards, nominated alongside Lamb Brooks Solicitors and The Champion Group in the Business and the Community category. Following a public vote, Champion was announced as the winner at a ceremony on 6th June at the Haymarket[…..]

Latest Posts
29 May 2018

How to get a summer job in Basingstoke

Whether you’re back in Basingstoke for the summer or you’ve recently left school or college, getting a summer job is an excellent opportunity to gain valuable work experience and earn funds – it can’t be all work and no play! What type of summer job could you get? Hospitality & Events, Production Line, Warehouse, Admin,[…..]

Latest Posts
23 May 2018

Be a ‘beachcomber’ this summer and consider recycling older workers

Over the last 20 years, we’ve moved towards a throwaway society in more ways than one. The debate around plastic pollution, in my mind, also reflects the recruitment conundrum of many older workers looking for jobs. Today, when we’ve finished with something, it’s simply taken away and “dealt with” with no remorse, no fuss and[…..]

Latest Posts
17 Apr 2018

A nomination to be proud of

Here at Wote Street People, we were absolutely delighted to hear that our very own Maxine Hart has been nominated in the Business and the Community category of the annual Place To Be Proud Of Awards! These awards are organised by Destination Basingstoke and recognise the contributions made by the individuals, groups, organisations, places and[…..]

Latest Posts
08 Mar 2018

Hello? Is it me you’re looking for?

Use your personal brand to get your dream job When you’re applying for jobs in Basingstoke, you’ll need to consider what will make you stand out as a candidate. Everyone applying for that role will have similar skills, but only you have your own ‘personal brand’. You say tomato, I say tomato  Think of yourself[…..]