Blog

You Are Here:

Keeping up with Google

Who can remember life before Google?! Once upon a time, if you were looking for a job in Basingstoke you’d go to the yell.com website to search for a phone number…or maybe even scour the Basingstoke Gazette, community noticeboard, Thomson directory or Yellow Pages.

These days, Google is so ubiquitous it’s basically become a verb. As a result of the increasing popularity and dominance of online search, people say “Google it” even when they’re referring to another search engine. It’s joined the ranks of Hoover, Velcro and Photoshop – brands names so strong that they’ve replaced the name of the product itself.

The impact on job hunting

Google now processes over 40,000 search queries every second on average and according to Candidate Source 30% of Google searches are employment-related. The rise of online search is rapidly changing the way people search for jobs.

75% of job seekers use search engines to start looking for their next job and instead of going to each job board independently, more and more job seekers are simply typing phrases such as “customer services jobs near me” or “full time jobs near me” into Google.

Personalised search

Google have responded to the demands of online job seekers by allowing users to personalise their search accordingly. By entering specific search criteria, the job seeker allows Google to search business websites directly – as well as more traditional job boards – to find vacancies that may be of interest to them.

Job seekers can filter their search based on:

• Job category
• Job title
• Location
• Date posted
• Part time/ full time
• Company industry
• Employer name

Once the search is completed, job seekers can choose which method to apply through by clicking the relevant button. Amidst todays’ hectic schedules, the option to find the right type of jobs quickly and apply straight away has huge appeal (rather than then having to search on the individual boards which they have to register on).

Users with a Gmail account can also set up alerts in a similar way to the job boards, so that they can be notified when new jobs that meet their criteria are posted.

Once a job seeker has found the right job, Google Maps allows applicants to work out whether the company is a commutable distance. Tracking technology such as location settings on a smart phone allow candidates to get a better idea of practical considerations such as how long a commute would take them, and which mode of transport would be preferable.

What does this mean for recruiters?

Whilst this smart technology cuts out a level of job searching for the candidate and makes it quicker and more focused, recruitment agencies and employers are having to improve their service to remain competitive. Job descriptions must be written in a way that will attract the right people, using the type of key words that are being used in the candidates’ online searches.

Once contact with a potentially suitable candidate is made, recruiters must work harder to establish a relationship; showing support, communicating clearly, being flexible and responding quickly to all queries. When technology is moving at the speed of light, it really is a case of snooze, you lose.

Are you recruiting for a job in Basingstoke? Wote Street People is a recruitment agency, here to help you find the right staff. Have a chat with us on 01256 799127 to find out more.

If you’re a candidate looking for work in Basingstoke and the surrounding areas, please get in touch, 01256 799127 or email maxine@wotestreetpeople.co.uk.

0

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts
07 Dec 2018

Simply having a wonderful Christmas time? Festivities at work, unwrapped

As recruitment agency in Basingstoke, we love to meet up with other local businesses to build relationships and discuss current topics that affect us all. During our latest peer group discussion, the conversation soon turned towards the issues that can arise at Christmas… Professional party-goers Work Christmas parties are the ideal opportunity to celebrate and[…..]

Latest Posts
30 Nov 2018

Keeping up with Google

Who can remember life before Google?! Once upon a time, if you were looking for a job in Basingstoke you’d go to the yell.com website to search for a phone number…or maybe even scour the Basingstoke Gazette, community noticeboard, Thomson directory or Yellow Pages. These days, Google is so ubiquitous it’s basically become a verb.[…..]

Latest Posts
12 Nov 2018

Recruiting for Basingstoke jobs? Remote working could help you find the right person – and keep them

Once the butt of many a joke, these days Basingstoke has shaken its ‘Boringstoke’ image of old and it’s thriving. A steady stream of development over the past decade has put the Hampshire town firmly on the map for many big businesses and retailers. The impact on employment in the region has been hugely positive[…..]

Latest Posts
19 Oct 2018

Time’s up on discrimination: top tips for becoming a more inclusive employer

Unless you’ve been living on Mars, you’ll be aware that gender bias is a hot topic right now. Equality in the workplace is under greater scrutiny than ever before, industry-wide. The spotlight is shining on businesses to change how they recognise gender and to improve opportunities – for everybody. Implicit gender bias within the recruitment[…..]

Latest Posts
05 Oct 2018

Taking action on mental health and wellbeing in the workplace

October 10th, 2018 marks World Mental Health Day, providing another opportunity for all of us to tackle the stigma around mental health at work; opening the discussion around what more can be done to make mental health and wellbeing a higher priority for employers of full-time and part-time jobs in Basingstoke. The theme of this[…..]