Who can remember life before Google?! Once upon a time, if you were looking for a job in Basingstoke you’d go to the yell.com website to search for a phone number…or maybe even scour the Basingstoke Gazette, community noticeboard, Thomson directory or Yellow Pages.
These days, Google is so ubiquitous it’s basically become a verb. As a result of the increasing popularity and dominance of online search, people say “Google it” even when they’re referring to another search engine. It’s joined the ranks of Hoover, Velcro and Photoshop – brands names so strong that they’ve replaced the name of the product itself.
Google now processes over 40,000 search queries every second on average and according to Candidate Source 30% of Google searches are employment-related. The rise of online search is rapidly changing the way people search for jobs.
75% of job seekers use search engines to start looking for their next job and instead of going to each job board independently, more and more job seekers are simply typing phrases such as “customer services jobs near me” or “full time jobs near me” into Google.
Google have responded to the demands of online job seekers by allowing users to personalise their search accordingly. By entering specific search criteria, the job seeker allows Google to search business websites directly – as well as more traditional job boards – to find vacancies that may be of interest to them.
Job seekers can filter their search based on:
• Job category
• Job title
• Date posted
• Part time/ full time
• Company industry
• Employer name
Once the search is completed, job seekers can choose which method to apply through by clicking the relevant button. Amidst todays’ hectic schedules, the option to find the right type of jobs quickly and apply straight away has huge appeal (rather than then having to search on the individual boards which they have to register on).
Users with a Gmail account can also set up alerts in a similar way to the job boards, so that they can be notified when new jobs that meet their criteria are posted.
Once a job seeker has found the right job, Google Maps allows applicants to work out whether the company is a commutable distance. Tracking technology such as location settings on a smart phone allow candidates to get a better idea of practical considerations such as how long a commute would take them, and which mode of transport would be preferable.
Whilst this smart technology cuts out a level of job searching for the candidate and makes it quicker and more focused, recruitment agencies and employers are having to improve their service to remain competitive. Job descriptions must be written in a way that will attract the right people, using the type of key words that are being used in the candidates’ online searches.
Once contact with a potentially suitable candidate is made, recruiters must work harder to establish a relationship; showing support, communicating clearly, being flexible and responding quickly to all queries. When technology is moving at the speed of light, it really is a case of snooze, you lose.
Are you recruiting for a job in Basingstoke? Wote Street People is a recruitment agency, here to help you find the right staff. Have a chat with us on 01256 799127 to find out more.
If you’re a candidate looking for work in Basingstoke and the surrounding areas, please get in touch, 01256 799127 or email email@example.com
There are countless reasons why recruiting a person under the age of 25 could be beneficial to the success and growth of your business. As a job agency in Basingstoke, we’ve recently been reminded of the benefits of this yet again. Spring is a time for new beginnings and you’ll not only be opening a[…..]
As a recruitment agency that’s also heavily involved in the community, we can’t stop talking about the many benefits of apprenticeships. These positions give young people and career-changers the opportunity to study for a work-based qualification that is often the first stepping stone in a bright career. Our apprentice, Kyra Wallace, recently completed her time[…..]
In recruitment, as in life, things rarely work out as expected. The news reminds us daily that it’s actually wise to expect the unexpected. For example, you’ve got to wonder if there’s a teeny weeny bit of Theresa May’s brain that wishes she had pre-prepared a plan B for how Brexit is unfolding… We[…..]
Recruitment has always been an exciting industry. There’s nothing quite like the buzz of helping someone make their next career move. Knowing that you have been a part of helping people achieve the challenge, the promotion, the pay increase, or the work/life balance they need, is immensely satisfying. The current climate is definitely in the[…..]
We were as shocked as you when we read this headline. But, yes, a recent Gallup survey highlighted a worrying statistic from the worldwide workplace; 87% of employees worldwide are not engaged at work. It would appear that from full-time workers in Frankfurt, to shift-workers in Shanghai, to those in part time work in Basingstoke,[…..]