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Use your personal brand to get your dream job

When you’re applying for jobs in Basingstoke, you’ll need to consider what will make you stand out as a candidate. Everyone applying for that role will have similar skills, but only you have your own ‘personal brand’.

You say tomato, I say tomato 

Think of yourself as a bottle of tomato sauce in the supermarket (or any other product that takes your fancy) and your potential employer as the hungry shopper. There are 15 other types of tomato sauce on the shelf, but each one offers something unique. For example, one may be cheaper, one may have 100% natural ingredients. It’s all tomato sauce but the manufacturers use clever marketing to make us believe that their brand is the only tomato sauce that can satisfy our appetite.

The fine art of self-promotion

So, what can you do to get your ‘personal brand’ out there?  A CV might get you an interview, but it’s important to make sure that your potential employer knows why YOU should be the tomato sauce they put into their basket and pay for. Here’s some ways you can advertise yourself:

• apply for the job by sending in a relevant, well written CV that shows your skills, experience – and your personality
• update your LinkedIn profile to make it searchable by the companies you would like to work for and include details of your unique career achievements
• call the hiring manager and ask some questions about the role – it’s the perfect opportunity to make a favourable impression and you’ll get a head start with more information
• attend industry events, read the top blogs in your sector, follow the key thinkers on social media – find as many ways as you can to become an expert in your profession and let this knowledge shine through in your CV, application and at the interview stage

Networking events are another great way to get your name out there. That goes for businesses as well as candidates and it’s why we’re exhibiting at Basingstoke Business Expo 2018 at Apollo Hotel in Basingstoke on the 22 March.

 Strut your stuff

Being known in your area of expertise may even mean that you don’t have to send a CV –  the right people will be seeking you. Until then, remember – potential employers don’t know about your ‘personal brand’ yet, so go and get yourself out there!

Now is not the time to be coy and hope they wander over and ask you to tango – get on the dance floor and strut your stuff. Be in the right place, at the right time and prove that you are the right choice.  Show them what they would be missing by not employing you.

For more help with finding a new job in Basingstoke, contact Wote Street People on 01256 799127 or email recuit@wotestreetpeople.co.uk