Once the butt of many a joke, these days Basingstoke has shaken its ‘Boringstoke’ image of old and it’s thriving. A steady stream of development over the past decade has put the Hampshire town firmly on the map for many big businesses and retailers. The impact on employment in the region has been hugely positive but this abundance of Basingstoke jobs could be making it harder to find the right candidates when you’re recruiting.
If you’re a local company recruiting for Basingstoke jobs, it might feel only right to take on someone from within the area if you can. Indeed, where the job requires a physical presence – such as manual, care or retail work – there’s usually no choice but to hire someone local.
But there are equally as many instances – if not more – where the job could be performed just as well (or even better) when done remotely from home or another office space. That means you could potentially widen your net to recruit staff who live further away from your HQ. Pretty handy when you’re searching for specialist skills, right?
In fact, the benefits of introducing remote working to your business extend far beyond recruitment solutions. New YouGov Omnibus research, conducted on behalf of IT services supplier Redcentric, reveals just under a third of UK office workers reported an increase in productivity when working outside of the workplace.
The survey of over 2,000 UK adults revealed the attitudes of both employers and employees towards home working. Proving that the trend is on the rise, the research showed that 54% of UK office workers are currently able to work remotely, with only 17% stating that remote working reduced their efficiency.
However, 48% of respondents claimed that their employers didn’t allow them to work remotely, with 23% saying that their business simply didn’t like them doing it, potentially for reasons such as data privacy and loss of productivity.
Another reason for companies to be reticent about homeworking could be the common misconception that their IT systems just aren’t set up for it. Just over one in ten of the YouGov poll respondents stated that their business’ IT systems weren’t modern enough to facilitate remote working.
Phil Dyson, Product Group Manager of Voice & Unified Communications from Redcentric comments:
“Thanks to modern voice and unified communications services, gone are the days of home-workers being restricted to a landline or mobile phone. Today people get the same features and functionality at home as if they were in the office, even extending to call centre staff. Features like instant messaging, presence, video and online collaboration make location irrelevant, and with modern services working over home broadband, they’re really cost-effective too.
With cloud and Internet delivered communications, cost, complexity and technology should no longer be limiting factors in deploying home-working services which, as our research indicates, can offer many benefits to both the business and its staff alike.”
Finding the right staff to make your business grow is a major achievement, so investing in ways to hang on to them is vital to maintaining that success. In our recent blog on the secrets of retaining staff, we unpacked the variety of reasons employees stay in their jobs. Non-financial aspects such as working environment and flexibility can be just as important, if not more so, than pay.
70% of office workers surveyed by YouGov said that they feel it’s important for businesses to allow their employees to work remotely. Allowing flexible, remote working can alleviate the stress that can come from commuting by freeing up time and energy for external commitments such as family, home and education. Being able to work from home some or all the time can have a significant impact on work/life balance for many people and reduce the cost to your business of staff sickness.
Happier, healthier employees will reward you tenfold with high performance, loyalty and commitment, so open your mind to the possibilities of remote working – during recruitment and beyond.
Are you recruiting for Basingstoke jobs? Wote Street People is a recruitment agency, here to help you find the right staff. Have a chat with us on 01256 799127 to find out more.0
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