Wote Street People is a recruitment agency in Basing View that holds a peer group once a quarter for anyone at the coal face of hiring and firing for jobs in Basingstoke and the surrounding area. The group consists of owner/managers, HR professionals, lawyers, line managers and business consultants.
These are not formal presentation meetings; they’re more like a self-help group for Basingstoke employers. We choose a topic for discussion, feel each other’s pain and hopefully come up with some ideas and solutions to help one another.
One recent topic was ‘Attracting talent to your brand’. Rather than playing the lottery of job adverts, we all agreed that it would be better if candidates were lining up to be employed by our respective companies simply because they’ve heard positive things about working for us.
Heard it on the grapevine…
Here at Wote Street People, we measure how people find us and ask why they made that initial contact. 41% of people contacted us because they had heard good things about us, compared to 18% who had seen a job advert that they wanted to apply for.
What can potential employees find out about your company? And what do current and ex-staff say? One undisputed universal fact is that people talk, for better or for worse. As a nation, we do seem to be getting better at complaining and with the advancement of social media, we can complain about anything to anyone at the press of button. Be aware that websites like www.glassdoor.co.uk also allow people to review and rate their workplace – and it’s all public.
Don’t be an empty shop front
Candidates are certainly becoming more and more savvy when asking themselves, “where do I want to work?”. But to turn that question around: what qualities are you looking to attract? During our peer group discussion, it became apparent that the right attitude and integrity were high on everyone’s list. But to simply ask for those qualities in a job advert might sound vague.
What we say about our brands in the wider world must be backed up with substance; we can’t just be an empty shop front. And we’re not just talking about offering benefits like health and pensions; it’s got to be cultural. As a recruitment agency in Basing View, some of the questions we often hear are “can you offer flexible working?” and “is the company award winning?”.
More than just a mission statement
Identify what your company needs, otherwise how can you translate it to your potential employees? Achieve this level of company self-actualisation with communication; practice what you preach. Don’t spend hours thinking up glib, meaningless mission statements, just show people the reasons why your business is a great place to work. Be honest, be open.
One example is Apple. When you walk in to an Apple store, it reflects what it might be like to work there. If that environment intimidates or bores you – you wouldn’t apply for a job with them, but if you love the Apple brand and their products – you’d head straight home to refine your CV.
So, when you’re recruiting for jobs in Basingstoke, get the personality of your company across. Show candidates the true flavour of your company so that the right ones naturally head your way and you deter those that aren’t a good match – saving you time and money.
Need help attracting the right kind of talent for your business? Or want to know more about our peer group? Wote Street People is a recruitment agency in Basing View and we’re here to help you find the right staff, the smart way. Call us on 01256 799127.1
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