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Pokemon Go is sweeping the country and causing chaos in its wake.  The little creatures are there to be collected – some are visible to everyone and some hone in on your surroundings.

Wouldn’t it be wonderful if finding good quality candidates was as easy as following your mobile phone app, like some kind of human detector?  Instead, we put our recruitment adverts out there and hope that the right candidate will find us.  We scour endless linked in profiles and CV databases, only to be rewarded with the same old names.

It would be so much easier if the right candidates came to us, wouldn’t it?  Well, they can.  You just need to attract them, in the same way that playing Pokemon Go generates creatures in your immediate location, just by the fact that you are playing the game.

So how do you get good at the recruiting game to win the best candidates through your job advert? Copying and pasting your job description won’t be exciting enough to attract them.  Use your company brand – what can you offer them as a member of your team, why do people stay at your company and what benefits do you offer?  What’s the bonus structure, holiday entitlement and staff discount?

Most experienced job applicants will understand the basics of your role, that’s why they are applying.  What they’ll really want to know is what you are offering in return for their effort. What’s in it for them?

So, to have candidates flocking to you like Pikachu and his little pals – make your brand attractive and those elusive candidates will pop up on your radar.

Wote Street People can help you find full time, part time, permanent, contract and temporary staff in Basingstoke and surrounding areas, give us a call on 01256 799 127 or email maxine@wotestreetpeople.co.uk.